Biographies

Roger Clayton

After graduating in English from Cambridge University Roger spent 18 months on the road as a salesman for SmithKline Beecham and a further two years in the marketing department.

He then spent four years in marketing with Johnson & Johnson where his strategic analysis abilities and lateral thinking skills led to his appointment as marketing manager with responsibility for the company’s problem brands.

Over the next twelve years Roger worked in a number of London advertising agencies:

Leo Burnett, where he was a member of the Executive Management Committee, New Business Director, and Management Supervisor for SmithKline Beecham, Kimberly-Clark, Seven Up, Texas Instruments, and Kellogg’s.

Interlink, where he was Deputy Managing Director, and Management Supervisor for Swan, Goblin, the Solid Fuel Advisory Service, and Lindt.

Geers Gross, where he was Client Services Director, New Business Director, and Management Supervisor for Zanussi, United Biscuits, Schreiber, and Sodastream.

He was also co-author of “Building a Business through Advertising: Zanussi’s Appliance of Science” published in the IPA 1984 Advertising Effectiveness Awards book “Advertising Works 3”.

Grey London, where he was New Business Director, Chief Operating Officer responsible for the day to day management of the whole Agency, and Executive Creative Director.

During the four years that Roger had overall responsibility for the Creative Department at Grey the Agency moved from ten creative awards in its first twenty-three years to more than eighty awards in those four years. It also grew from number 29 in the UK to number 9.

During this time Roger worked on all of the Agency’s accounts, but was particularly closely associated with Procter & Gamble, SmithKline Beecham, Mars Confectionery, Pedigree Petfoods, Bass, Rothmans, and Warner Brothers. He also originated and developed the “Whole Brain Model” concept which helps to explain how advertising works, and particularly why some advertising which achieves very high Day After Recall scores does very badly in the market place. Roger has presented this idea all over the world and as a principal speaker at the annual conference of the American National Advertisers. In 1989 Roger was appointed Executive Director of the Grey Communications Group, sharing responsibility with three other Group Directors for the management of the eleven companies in the Group, whose activities include Direct Marketing, Business to Business Advertising, Sales Promotion, Total Quality Management, and Travel & Conference Organisation.

He was also given responsibility for Grey’s New Business programme throughout Europe.

In February 1991 Roger formed Clayton Gregory Associates to develop and expand the interest and close involvement in training which he has had throughout his career.

Pam Gregory

After graduating in Politics and History, Pam joined the United Nations in France to teach English.

In 1975 she emigrated to Canada and joined Leo Burnett Toronto where she worked on the Kellogg cereals business. She was also one of the very few people to achieve a distinction grade pass in every single paper of the Canadian Certificate of Advertising Practice, which helped ensure her rapid promotion within Leo Burnett.

Pam was then invited to join McKim, one of the most creatively respected agencies in Canada, where she helped to produce major award winning work for Campbell’s Soups and the Milk Marketing Board.

After four years she returned to London where she joined another major advertising agency, Young & Rubicam. Pam worked principally as Account Director on fast moving consumer goods business, including Procter & Gamble and Rank Hovis McDougall, and was closely involved in the development of some of the most commercially and creatively successful advertising that Young & Rubicam produced at that time.

In 1983, aged 30, Pam joined the Board of Grey London where she renewed her acquaintance with Procter & Gamble, running major brands such as Fairy Liquid, Camay, and Bold 3. She also managed the Ambrosia range of products for SmithKline Beecham. In 1985 she was promoted to Management Supervisor and added the Stafford Miller and Max Factor business to her portfolio. She was also heavily involved in Grey’s extremely successful New Business drive.

It was at this time that Pam identified the need for a formal agency training programme, both for graduate recruits and more experienced members of the agency. She was accordingly given the task of recruiting all graduates, creating appropriate training programmes, and identifying suitably qualified people to help to run training courses for the agency. One of those people was Roger Clayton, and hence the Clayton Gregory partnership!

Pam’s graduate training programme won high praise throughout the advertising industry, and was widely regarded as one of the best available to graduates at that time. Partly because of this she was invited to serve on the Education and Training Committee of the principal advertising industry body, the Institute of Practitioners in Advertising.

Her aptitude and experience in managing and training people also led to her appointment as Head of Client Service for Grey in 1985, with responsibility for the business and social welfare of a department of more than fifty people.

In 1990 she decided that training was where her true interest lay, and formed Clayton Gregory Associates with Roger Clayton.

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